Rhys began his marketing career right after high school by joining Borderline Media Company, a small marketing firm in Arlington, Virginia. There, he gained experience in film production, editing, and graphic design, while pursuing his graphic design studies at Northern Community College. He left the company in 2018 to finish his education at Portland State University in Downtown Portland.
In Portland, he worked as an usher at the university's renovated 3,000-seat arena and rose to the position of production manager. He managed teams and logistics, creating events for brands like Nike and Adidas that drew thousands of participants. When the Covid Pandemic hit, he started Drop Rock, LLC, which he had been working part-time for while still in college. His work included helping local businesses with marketing projects, social media management, web design, and consulting on marketing teams. He also created content for top influencers and media companies.